The marketing field has undergone dramatic changes over the years. The traditional way of marketing, which focused on canvassing with flyers, posting giant billboards, or airing commercials on radio and television, has evolved with advent of internet. In the current digital age, businesses prefer online marketing strategies that would engage and enliven audience interaction, enter ‘digital marketing’. Digital marketing involves the use of the internet and digital media to promote and sell products or services. It includes several aspects such as email marketing, search engine optimization, social media marketing, content marketing, and mobile marketing among others. Each of these offers unique opportunities for businesses to reach their marketing objectives. To…

In the increasing digital landscape of the 21st century, businesses are evolving with market trends to stay relevant and successful. A cornerstone of this evolution is the concept of digital marketing, a phenomenon that has revolutionized how businesses approach their marketing strategies and communicate with their target audiences. So, what is digital marketing exactly? Digital marketing refers to the strategic promotion of products, services, or brands via one or more forms of electronic media. While the definition can encompass many aspects of the online world, the ultimate goal remains the same: to reach the target audience, engage them effectively, and convert that engagement into tangible results such as leads, sales,…